Jio onboards Wieden and Kennedy India for Jio True 5G marketing

Jio, India’s strongest brand and the fastest growing digital services company has  appointed Wieden and Kennedy India as the creative agency for its 5G business. The agency will be playing a key role in creating transformational experiences through  5G for individuals, homes and businesses as Jio True 5G ushers in a new era of  technology. 

In October last year, Mr. Akash M Ambani, Chairman, Reliance Jio Infocomm Limited,  announced the launch of Jio True 5G services, marking the beginning of what will be  one of the largest 5G rollouts of this nature anywhere in the world. In the last 4 months,  Jio True 5G has already reached 304 cities and is rolling out 5G at a rapid pace, with  a pan-India 5G coverage expected to be completed by December 2023. 

W+K was founded in 2007, with its first office in Delhi, with the purpose of creating  authentic work for brands that connects with people, becomes part of popular culture  and ultimately affects the bottom line.  

The agency’s Mumbai office was set up in mid-2022, under Santosh Padhi and Ayesha  Ghosh’s leadership who took over as the CCO and President respectively.   

Ayesha Ghosh, President, W+K India, had this to say about the win: “Jio True 5G  is going to be a game-changer and W+K India couldn’t have asked for a more  influential brand to begin our Mumbai chapter with. We are blown away by all that  we’ve heard and experienced of True 5G and now it’s upto us to communicate the  enormity of what it means to the country; its people and its economy.” 

Santosh Paddy, CCO, W+K India said, "Jio True 5G has a massive vision to digitally  transform India. W+K is the chosen one to take this exciting narrative to 1.4 billion  Indians and we are so looking forward to giving it our best and partake in the  transformation journey for our country". 

Jio Spokesperson said, “We are delighted to have W+K on this journey with Jio,  where we once again create the most advanced network anywhere in the world, for  Indians and by Indians. W+K has a history of powering transformation of brands and  stories. We are certain that our partnership will bring to life Jio’s vision of transforming  India into a Digital Society, with care”.