JioSaavn Announces the Launch of new Ad Experiences Maximus and Showcase

Maximus is a full-screen display ad takeover that renders at the launch of the JioSaavn app. It is a 5-second non-dismissible branding product that ensures maximum visibility as the first impression.

Showcase is an interactive display product that offers brands a customizable ad placement at the top of the JioSaavn app's homepage. This always-on ad experience stays anchored and doesn’t disappear for the duration of the campaign. 

"Over the last few years JioSaavn has become a premier destination for advertisers in India. As the industry continues to evolve, we are committed to delivering the most effective ad experience possible for our brands. The newest offering is an opportunity to go outside small targeted areas to reach all of our listeners. Designed for high visibility and maximum reach, Maximus and Showcase are a powerful way for brands to connect instantly with our growing user base. They are our highest-impact ad products yet.” said Gaurav Kaushik - Global Vice President, Advertising Platform, JioSaavn. 

Having run a number of successful campaigns in the past two months, both ad experiences have seen traction and significant results for brand partners. 

JioSaavn has been at the forefront of advertising on digital audio - among the first to launch native ad products in addition to bringing programmatic audio to India. With its new display ad offerings, and a forthcoming video unit, the streaming platform aims to give brands unparalleled exposure in an immersive listening environment.