JioSaavn launches new parenting podcast ‘Raising Parents’

Marking the week followed by Mother’s day, South Asia’s largest audio streaming service JioSaavn is launching an original podcast, ‘Raising Parents’ on its platform. Hosted by Mansi Zaveri, Founder of Kidsstoppress.com the podcast is directed towards millennials and new parents who are navigating the everyday challenges and excitement of childcare. 

The weekly podcast produced by the streaming company discusses the trials and tribulations of parenthood with parents, experts, doctors and celebrities. The launch of the latest podcast underlines JioSaavn’s commitment to delivering differentiated and original content to its massive global user base.

The host of ‘Raising Parents’, Mansi Zaveri is the founder of one of India’s leading parenting website and app - Kidstopress. The award-winning blogger is considered by many to be India’s first parenting blogger.

In the opening episode of ‘Raising Parents’, Mansi invites popular celebrity-parent Sameera Reddy as a guest who talks about the lockdown, dealing with postpartum, being honest with children and more. The actor shares her experience and recommendations on ways to maneuver parenting and being happy as an individual. Upcoming guests include Stand up comedian Sorabh Pant, Single mom Neha Iyer, sleep expert Kerry Bajaj, the struggles of being unapologetically ambitious and IVF with Tanya Chaitanya erstwhile Editor of Femina and now Digital Content Head at Reliance, Kainaaz Messman Founder Theobroma on being and building a business with your parents and family, Chef Amrita Raichand on raising picky eaters, Parenting Tik Tok star Moni Kundu, Mitali Sagar of House of Misu in being pregnant during the on-going pandemic and Roshni Bhatia of the Chique Bhatia on being an independent single mom at 20. 

Mansi Zaveri, Founder of Kids Stop Press, said, “This is yet another extension of the brand and emotion Kidsstoppress.com, which is a force parents reckon with today. Raising Parents will resonate with every parent whether you are a #PinterestMom or you prefer #MomsOfInstagram or #UnitedInMotherhood or #Dadbod is a hashtag that you connect with. Yes, parenting has taken a completely different avatar in the digital age and this show will literally be that conversation you have with your #Parentfriends, yes that’s a thing. Each guest has a story that will strike a chord with the audience and be a conversation starter at your next playdate.” 

Produced entirely in-house by JioSaavn’s Creative teams, 20-minute episodes of ‘Raising Parents’ can be heard weekly, every Wednesday, exclusively on JioSaavn.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing