JK Cement Ltd. unveils its new corporate identity, with a powerful logo

JK Cement Ltd., India’s leading premier cement company, today unveiled a refreshed corporate identity, with a brand new logo. Mr. Raghavpat Singhania, Managing Director - JK Cement, Mr. Madhavkrishna Singhania - Dy. MD and CEO, JK Cement and Mr. A.K. Saraogi - Dy. MD & CFO revealed the new corporate logo at a special virtual event. The new identity and vibrant persona usher in a new era of leadership and innovation for the brand, while staying true to the core brand values and ‘A solid legacy of trust’ which is also the cement brand’s new tagline.

IMAGEXX Awards 2021 to attend - REGISTER NOW

The modern and minimalistic corporate logo is not only contemporary and forward looking but strongly depicts the core values of the company. The new logo has a refreshing color palette of green, blue, and grey, with each colour holding a significant meaning. Green represents JKCement’s vision for sustainability, grey is for the Company’s grey cement business – its strength and solid foundation, and the blue in the logo signifies its white cement business, blooming with limitless opportunities and possibilities. 

Speaking about the thinking behind the new corporate identity, Dr. Raghavpat Singhania says “I am extremely happy that our new logo commemorates our mentor and guide, Late Shri Yadupati Singhania Ji’s memory while embodying our Organization’s vision for the future. He was a true visionary and a champion of change, who believed that, to be leaders we have to be the ‘first into the future’. At JKCement, we have always been committed towards creating value for all our stakeholders. We have been a forerunner in adopting innovative best practices which have helped us to stay ahead of the curve and successfully navigate many difficult situations, even during the pandemic. We wanted to introduce a symbol that represents Yadupati Ji’s vision, values and legacy. The alphabet ‘Y’, the central theme of the symbol is inspired by him and it is his vision that has propelled JKCement towards continuous growth. Our new corporate logo not only encapsulates the very essence of our brand while giving it a fresh dimension, but also renders it a contemporary and differentiated identity.”

GAMEXX Awards 2021 Early Bird Discount Extended Last Date - Wednesday, June 30, 2021 - ENTER NOW

Since its inception, JKCement has been synonymous with change that reflects in its best-in-class talent and technology, innovative products, strategic diversification and digitization. Even during the pandemic, JKCement powered through difficult conditions and delivered a stellar performance. The brand’s Market Capitalization increased by three times in the last fiscal to reach USD 3 billion.

Talking about the new brand revamp, Mr. Madhavkrishna Singhania, Dy. MD and CEO, JKCement, said, “The symbol ‘Y’ in our new visual identity is inspired by the metaphor that the ‘tree’ represents - the tree of abundance, which beautifully captures the philosophy of our organization. It also pays homage to Late Shri Yadupati Singhania Ji who strived to create a beneficial ecosystem for all our stakeholders to succeed and thrive in. He nurtured JKCement into an organization with a solid foundation of trust and one that gives back selflessly to the society. Our new corporate identity reflects our core ethos and our ongoing mission of transformation and we hope to take Yadupati Ji’s legacy of excellence and humility forward with this new and exciting chapter in our brand journey.”

The corporate brand transformation of JKCement is supported by a 360 degree integrated campaign encompassing print, digital and social media, on ground brand visibility, public relations etc.