JMI to support Castrol's Global motorsport marketing initiatives!

JMI (Just Marketing International), the global leader in motorsport marketing, has been appointed by Castrol to support the iconic lubricants brand's international motorsport partnerships and activities.

Widely acknowledged as the world's leading provider of lubricant solutions and a technology leader Castrol is synonymous with motorsport, enjoying a

series (ILMC) and World Superbikes.

JMI is leveraging its motorsport marketing expertise, industry insights and activation knowledge to help Castrol maximise its involvement in a range of

sponsorship intranet portal, supplying crucial information to Castrol markets, employees and stakeholders.

"Castrol chose to work with JMI because of their vast knowledge and expertise in the motorsport marketing arena. This unrivalled experience will enable Castrol to elevate its established portfolio of global motorsport assets and leverage new opportunities in line with our strategic brand and business objectives," said Donald Smith, Global Sponsorship Manager, Castrol.

Jon Flack, President and Chief Operating Officer of JMI, added: "This announcement represents an important addition to JMI's client portfolio. Castrol is a highly-respected, premium brand with strong roots in international motorsport, a perfect match for JMI's global motorsport marketing expertise. We share Castrol's passion for motorsport and, through our experience, relationships and knowledge, are proud to be supporting Castrol's exciting and diverse motorsport sponsorship universe."

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