Jobsgaar launches high decibel awareness campaign in Uttar Pradesh

Jobsgaar, India's first Indo-Israeli startup, launched its mass digital campaign targeted at job seekers in Uttar Pradesh. The campaign highlights the tedious efforts of jobseekers who spend endless time looking for a job and are left in despair most of the time unable to find a job in their own city. With Jobsgaar’s proprietory tech, the search and browse model is now getting disrupted and Jobseekers will no longer have to search for a job. They can simply download or register on Jobsgaar, and the tech will enable the process for a perfectly matched job. On average…7 out of 10 get an interview.

The campaign is a deep dive into the pain and struggle of job seekers in Bharat's Tier 2/3/4 cities. The campaign titled 'Ab Job Aapko Dhundegi, Aapke Apne Sheher Mein' highlights the exhausting and XX  'search-oriented routine of a young guy who has to search for everything – house, food, marriage et al to get anywhere in life.  

The voice of Vijay Raaz, one of the most renowned actors in the Indian film industry with a very distinct voice and delivery has brought soul and energy to the campaign.

“In Bharat, we are perpetually stuck in a search conundrum - from a random address to a bride or groom for marriage, from renting a house to buying a home, and even searching for God and most importantly jobs!. However, with our deep tech solutions, the user will not have to search for jobs anymore. The campaign idea is influenced by our tagline 'Don't search, Just find'" says Atul Pratap Singh, Co-Founder & CEO, Jobsgaar.

Poonam Kaul, a seasoned Brand and Communications professional,( former CMO, Apple India), also an Investor & Brand Advisor with Jobsgaar says, "Jobsgaar solution is designed to make it easy for a candidate to find a job in his or her native place, without searching. Job seekers currently spend around 90-120 days in smaller towns to search for a job. By downloading Jobsgaar, they will get job opportunities, and updates without spending any time browsing or searching. With our digital campaign, we intend to build awareness around the tech solution that is today disrupting the HR Tech space and will change the way people find jobs or companies hire the workforce. "

Presently, Jobsgaar is focusing on 15 districts of Uttar Pradesh. They are building a ‘Bharat-First’ solution with global standards. The company also has plans to take this solution outside India in years to come.