Jockey Juniors launches its brand-new 'Troublemakers' campaign
Page Industries, India's leading apparel manufacturer and the exclusive licensee of Jockey and Speedo in India, today unveiled new creatives for its “Troublemakers” Summer Campaign that showcases the Jockey Juniors range. The campaign creatives conceptualized and executed by L&K Saatchi & Saatchi feature an array of bold prints, vivid colors, and signature styles from the Jockey Juniors brand.
Jockey Juniors boasts of a range of over 85 styles for children aged 5-12 years and is characterized by its outdoor-ready, comfort-focused, and fashionable designs. This range of apparel bring comfort to your 'Troublemakers' in every situation and are available at a price range between INR 169 to INR 1599 across innerwear and outerwear.
Commenting on the launch of the Creative Campaign, Karthik Yathindra, Chief Marketing Officer – Jockey, Page Industries, said, "We are very excited to unveil our latest creatives to showcase the Summer Collection of Jockey Juniors. The marketing team and the creative agency team have done a splendid job in capturing the essence of Jockey Juniors in these creatives and have crafted a beautiful campaign across social, digital, outdoor and in-store. The acceptance of this sub-brand since its launch by retailers and consumers alike has been heart-warming and has given us the confidence to expand the product portfolio which today includes innerwear, outerwear, thermals, socks and face masks.”
Debarjyo Nandi, Executive Vice President, L&K Saatchi & Saatchi said, “The campaign captures not just the essence of Jockey Juniors brand but also the essence of kids; mischievous, troublemakers and full of energy. Letting kids be kids and giving them the freedom to do and be what they want to. The creatives try and capture the kids in some of these candid mischief moments.”
The first leg of the digital campaign had gone live on April 28, 2022 across all social media platforms.
The next leg of the campaign kickstarted involving Out-of-Home (OOH) advertising in 60 cities, that started from May 02, 2022. This will further be complemented with In-store marketing in the form of radio and window showcase across Jockey Juniors Exclusive Brand Stores.
Jockey Juniors' summer collection is available at Jockey Juniors Exclusive Brand Stores, Jockey Exclusive Brand Stores, Jockey Woman Exclusive Brand Stores, Jockey.in, Amazon, Myntra, Flipkart, Firstcry, and other leading multi-branded retail outlets.