Jockey mandates World Wide Open as their digital marketing partner

World Wide Open has been appointed as the digital media partner for Jockey. The mandate was won after a multi-agency pitch.  The agency is now designated to provide crucial brand consulting solutions regarding media planning, media buying and content creation. The creative mandate has been assigned to Pink Lemonade.

Jockey is one of the most active and recognized brands   across 143 countries.  The brand showcases apparel that comfortable, stylish and affordable for both men and women.

Page Industries, is the exclusive licensee for brand Jockey in  India, Sri Lanka, Nepal, Bangladesh and the UAE. The company is responsible for the manufacture, distribution and marketing of Jockey in Innerwear, Leisurewear,  Activewear and Sleepwear.   Brand Jockey has over 200 Exclusive Brand Stores across the country and is present in 30,000 plus multi brand retail outlets across 1200 towns and cities in India.

Kushal Sanghvi, Head of World Wide Open, said, “We are proud of the win and are looking forward to working with Jockey. It is an interesting brand to work and one that definitely stands out on the digital platform. Keeping in mind business goals and equipped with strategic decisions, we aim towards profitable sales growth and increasing brand value.

WWO would boost Jockey’s online visibility across new media through laudable content, apps, videos and much more.

M.C. Cariappa, Vice President – Sales and Marketing Jockey India, said “World Wide Open and our thinking patterns effortlessly complement each other. Strategic innovation implemented by the agency across the digital sphere is path-breaking. Keeping this in mind, we decided to tap into their immense potential and penetrating insight to execute with speed and accuracy."

Set up in 2014, WWO is a digital and new media advertising agency based in India, and is a part of Reliance Digital and Entertainment. It offers services in data, direct, media, search, social, wireless, mobile, content, syndication and activation. It has companies such as Reliance Communications, Reliance Life Insurance, Reliance Mutual Fund, Symphony Air Coolers, Zivame.com, Bajaj Finserv, Pepsi and HUL, as clients.
 

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