John Jacobs Takes A Fresh Look At Love This Valentine’s Day!

Eyewear brand John Jacobs has an interesting question this V day: Got an eye for love? 

Be it a striking woman professor expressing unconditional self-love, a couple that redefines the definition of love crafted by society by disproving ageist stereotypes or LGBTQIA+ folks who break heteronormative standards by expressing their love with pride - John Jacobs peeks through diverse points of view for a fresh take on love this Valentine’s season!

The campaign is making the rounds amongst the audience and nearing a reach of two million with 100k+ views (and counting) on Instagram  

Encouraging audiences to see life through the rosy lenses of love this V-Day, John Jacobs is collaborating with the enchanting Gauhar Khan to bring the #EyeForLove campaign to life. Gauhar and her partner paint their own narrative of amour with panache everyday. The joy they share as a couple very much transcends their 6-year age gap - never succumbing to public purview of what is acceptable or not!

John Jacobs, vibing with their lively and unique connection is all set to share a new perspective on love for all those who are eager to see it! Also partnering with college sweethearts Kshitiz and Shivangi, and the dynamic Maitrayanee Mahanta; the eyewear brand is in the mood for love with this feel-good campaign!

Like love, style is an intensely creative and passionate expression of life. John Jacobs asks everyone to bend the rules of style, and keep an open #EyeForLove with a Valentine’s Day campaign that celebrates love in its many manifestations with abandon!