John Lewis and Waitrose to rebrand

John Lewis and Waitrose will both add ‘& Partners’ to their names.  The John Lewis Partnership looks to make more of their key points of difference amid wider struggles in the retail industry.

The John Lewis Partnership (JLP) is rebranding its two businesses – John Lewis and Waitrose – as it looks to make more of its key points of difference amid the strategic challenges facing high street retail.

The move will see John Lewis rebranded as ‘John Lewis & Partners’ and Waitrose as ‘Waitrose & Partners’ from September 2018. The company has not issued further details on what this might mean, simply saying that more details 'will be announced in the coming months'.