Johnson & Johnson Vision India launches Bubble Pop Colored Contact lenses Inbox

Johnson & Johnson Vision, a global leader in eye health, announced the launch of BUBBLE POP, a new range of colored contact lenses designed to meet the rising trend of makeovers among India’s youth. To create intrigue around the collection, the brand has partnered with celebrity stylist Aalim Hakim to co-create six bling-to-boho looks using BUBBLE POP lenses, inspiring India’s youth to enhance their everyday style with a burst of color.

The campaign will be spearheaded by popular influencers from different walks of life including actress Radhika Madan, Anushka Sen, and Surbhi Jyoti; content creator Sakshi Sindwani and Debasree Banerjee. The influencers will kick-start an engaging contest † by donning one of the looks created by Aalim Hakim, while encouraging fans to join in the fun by grabbing their favourite BUBBLE POP shade* and sharing a picture of their recreated look on Instagram. The contest was live from 23 rd February 2022 to 15 th April 2022 and six chosen winners will take home exciting prizes.

BUBBLE POP Colored Lenses, currently available online*, will be a fresh addition to the consumer’s style look-book with six hues designed to appeal to individual tastes and preferences. The Neon range (Neon Gray, Neon Blue and Neon Hazel) is bold and is designed to project glamour during the night whereas The Pastel range consists of subtle colors (Pastel Gray, Pastel Purple and Pastel Green) that can be worn during the day.

Talking about the partnership, Celebrity Stylist Aalim Hakim added, “The youth of today have a bold personality which they express through colors that match their vibe. The BUBBLE POP collection is designed to be comfortable and is versatile with six unique colors to bring out different shades of that personality. Young girls and boys are on selfie-mode constantly and want to stand out every day. Curating looks like Bling of 70s, Showstopper, 70s’ Hippie, Indian Boho Fusion, Free Spirit of 90s and 90s’ Bollywood was exciting as each was inspired by an important time in fashion history. I encourage the youth to go try BUBBLE POP Lenses*, send in entries showcasing their favourite look, and bring their A- game with confidence. Let’s #UnleashThePop

Talking about the launch, Business Unit Director, Johnson & Johnson Vision Care,India- Tiny Sengupta adds, “The growing popularity of social media platforms has fuelled an upswing in fashion trends over time. Among these trends, are nostalgic throwbacks which teleport enthusiasts to new world of style. We are delighted to partner with renowned celebrity stylist Aalim Hakim who is known for his contemporary approach to fashion, to co-create six looks representing each BUBBLE POP shade. We wanted to complement the creative expression of India’s youth and encourage them to refresh their daily style quotient with a trendy eye makeover using the one-of-a-kind colored lens collection by BUBBLE POP. We look forward to witnessing the contest unfold and seeing youngsters #UnleashThePop with their unique
take.”