Johnson’s encourages mothers to ‘Re-ignite’ their careers

On the occasion of Mother’s Day, Johnson’s® released a digital film for new mothers who have taken career break after motherhood. The campaign #AWarmWelcomeBack encourages mothers to return to the workforce stronger and more prepared. Through a montage of stories, the digital film shows how Johnson & Johnson’s ‘Re-ignite’ program rekindles the spirit to restart careers. Conceptualized by Schbang, and executed by B&F, the film delivers a warm and inspiring message to new mums who grapple with self-doubt and apprehension about heading back to something they have loved, not to mention the anxiety related to the way organisations respond to their return. This film, in its essence is a gentle nudge to these mums, and their ambitions. 

The ‘Re-ignite’ program, a huge global success, offers a 6-month paid “returnship” to new mothers after a career break of 18 months or longer, with an opportunity for a full-time position. Since its launch, the company has been reaching out to women across the country who are currently on career breaks on account of getting married or having children or pursuing academic programs. The program has received a tremendous response with more than 100 applicant profiles last year, out of which six talented women have joined Johnson & Johnson as Re-Ignite associates. 

Speaking about the campaign and the program, Manoj Gadgil, Vice-President Marketing, Johnson & Johnson Consumer Health, India said, “The Re-Ignite program re-affirms our support to mums in their motherhood journey. We believe when mums return to work, they are stronger and are as career ready as they were when they took the break and have a lot to look forward to. But returning can be overwhelming, emotionally stressful and may likely act as a deterrent. We at Johnson’s® understand that, which is why Re-ignite is our effort to give them a meaningful and yet safe way to return to work-life again. Hence this Mother’s day, we chose to share the Re-Ignite Program details, our warm welcome back to mums looking to return to their corporate ambitions.”

At Johnson’s®, we are collectively working towards making the workplace more welcoming for women especially when there is a transition involved. We are doing this through return-to-work programs that re-ignite their careers, mentoring initiatives, upskilling courses and industry-specific skills trainings. Organizations that provide these women with the right support, help bring their skills, knowledge and experience back into the workforce.