banner image banner image
 

Join us in today’s #TwitterChat to have all your queries on Voice answered

Given the growing adoption of Voice in today’s business ecosystem, it has become imperative to know how to navigate this nascent space. Adgully is organising is Twitter chat today (October 18, 2019) at 3 pm on ‘A Voice Enabled Future’, where a panel of industry experts will discuss on all aspects of Voice – such as, what Voice related tasks are consumers experimenting with, how it creates an opportunity for brands, how to adapt Voice into one’s business plans, how to get started with this technology and much more.

Comscore has reported that 50 per cent of all search related queries will be done via Voice. India, which is home to the world’s 2nd largest Internet user base, is sure to add a significant chunk to that pie. Voice search makes the web more accessible to regional audiences. Isobar’s Voice Playbook reported that there has been a 400 per cent YoY growth in Hindi voice search queries. This rapid adoption was made possible in part due to Google’s partnership with Jio Phones to enable voice search in English and Hindi.

Currently, Voice search performs basic tasks like answering questions, streaming music, listening to radio, setting alarm and checking the weather. However, as the technology becomes more advanced and personalised, it will become another window of opportunity for brands to engage with people innovatively.

Participants in Adgully’s Twitter Chat include:

  • Ankoor Dasguupta, Vice President – Brand Solutions | Marketing | Special Projects, SHEROES
  • Kartik Poddar, SVP and Business Head, Haptik
  • Pratik Hatankar, Head of Innovations and New Initiatives, Tonic Worldwide
  • Rushabh Vasa, Co-Founder, Agrahyah Technologies
  • Sanjay Tripathy, Co-Founder & CEO, Agilio Labs

Follow us on @adgully to join the discussion with our panellists – @ankurnow, @Sanjay_Tripathy, @karpod, @rushabh69 and @pratieekk.

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media