Josh announces the launch of Josh WAKAO

 Josh, India’s fastest growing and most engaged short-video app has recently announced the launch of Josh WAKAO, India’s biggest influencer festival. A celebration of the Indian influencer community, Josh WAKAO is centered around the passion and energy that fuels one’s craft. Encouraging users to unleash their WAKAO, Josh invites participation from across genres such as fashion, dance, fitness, entertainment, and food. With some of the biggest Bollywood celebrities and Indian influencers in the mix, Josh WAKAO promises to be an exciting event. Spanning the course of a month, the festival will culminate in a Grand Finale in Mumbai on 31st March.

Bringing an interesting twist to the event, Josh WAKAO will take on a different format that will see the top creators from each genre split into separate teams led by famous Josh influencers such as Eshan Masih, Sana Sultan, Mr. Faisu, Hasnain and Adnaan. These influencers will act as mentors to their respective teams as they battle it out for the ultimate prize. Gracing the festival as mentors and judges, are some of the biggest stars of Bollywood, such as Sonakshi Sinha, Malaika Arora, Vivek Oberoi, Prabhudeva, Raftaar, Sonu Sood, Jannat Zubair, Laxmi Rai and India’s first Masterchef Pankaj Bhadouria.

“Josh WAKAO is about giving influencers an opportunity to showcase their passion and energy for their craft. With Josh WAKAO, we aim at celebrating Bharat’s vast and diverse creator community as we support them and provide them with the right platform and tools as they share their passion with the whole of Bharat. Yeh asli hai yaara, no dikhawa, is the philosophy that guides Josh WAKAO. As a creator first short-video platform, Josh’s mission is deeply rooted in creativity and passion, and Josh WAKAO is an expression of that philosophy we deeply believe in,” said Seher Bedi, Head of Josh Studios.

Registrations for Josh WAKAO were kickstarted on the Josh app on 22nd February for the fashion genre, with each genre having subsequent launch dates. Interested creators can participate by uploading content on the app using the hashtag #JoshWakao. The top ten creators from each category will have the opportunity to participate in the Grand Finale in Mumbai, out of which the 5 lucky winners will win a chance to travel to Thailand.



News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing