Josy Paul to host Cannes Lions Meet Up Session on power of Emotional Data

What exactly is emotional data, and how can it be used to transform brands and society? That’s what Josy Paul, Chairman and CCO of BBDO India, will discuss in his meet up session, ‘Creativity, Empathy and Emotional Data’, on Friday, June 24, at 10.30 am at Palis II during Cannes Lions this year.

Paul will demonstrate in his talk how creativity can indeed lead to meaningful action, but only through understanding empathy and emotional data, which comes from the real confessions of people, rather than analytical data alone.

It is these insights, not hard data, that can often unlock things that cannot yet be observed using hard numbers. The data of the soul and the heart and getting it right can involve an uncomfortable understanding of people and society. But, if handled sensitively, it has the power to transform brands and society. 

This discovery process cannot be found in textbooks. Getting it right is not easy, however when you do, society responds and brands thrive.

Conversations around empathy and emotional data are crucial to transforming brands and society, so join the conversation with Josy Paul on creativity and emotional data. Embrace sensitivity in a world where no one is listening on Friday, June 24, at 10.30 am in the Meet Ups Space, Palais II.

Josy Paul is one of the Founding Members of the Lions Membership, and a frequent speaker at Cannes. This year, he has also been invited to join the Cannes Lions Global CMO Growth Council for Progress - Sustainability (chaired by Marc Pritchard).

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