Jovees Herbal launches a new campaign

Jovees Herbal has just launched its new brand campaign “Bloom Daily” and it is will be released across Print, Digital and Retail to strengthen the Herbal heritage of Jovees.

Jovees Herbal (https://www.jovees.com/)is a brand of skin care and hair care. Jovees picks rhe best herbal and ayurvedic ingredients to craft well balanced and effective products. Since 2004 Jovees has been making a range of products that have nourished skin, hair and beauty across India, Sri Lanka, Maldives, Hong-Kong, France, Australia and Spain.

In the new brand campaign Jovees is building further on the purity and formulation of its brands.

In a new brand campaign created by Bang in the Middle the brand highlights the power of natural ingredients and the goodness of better formulations.

Speaking about the campaign, Prathap Suthan, Co-Founder and CCO Bang in the Middle said “The brand thought was very much there for the taking. With products that come in from nature, and ideas that are imbued with herbals, the final benefit naturally led us to the territory of bloom. Which again is almost the very reason why the audience buys into the franchise of Jovees Herbals. It’s a word and a truth that’s linked so much to the goodness of herbals, and what these daily use products are designed to deliver. To make skin come alive, and to be at its best. More than that, Bloom Daily is also the inspiration that we give our audiences. To be at their best everyday and at every instance. At work, at home, wherever the day takes them. To be fresh and triumphant across the day. We believe it’s a beautiful promise and a softer ‘carpe diem’ for the youthful women of India”

Yuvraj Ahuja, Director, Jovees Herbal said “Jovees always has been a fantastic brand, we have invested heavily in making sure that we use the best ingredients to consistently give a good experience to our patrons. With the new campaign we are building upon our expertise and making sure that even in these times our audience gets the best ever Jovees. The Bloom Daily is more than a campaign.”

Ujjwal Ahuja, Director Jovees Herbal said “We have always been very passionate about harnessing the power of nature to create products that are good for body. All our products are free if any harmful chemicals. This is what our campaign Bloom Daily is all about. We want our consumers to prefer us as we are a brand that is good for them. Bloom Daily is more than our promise, it’s our motto”