JP Infra brings neighbours closer, through a social initiative #KnowYourNeighbour First time a developer, rather than selling flats, sells neighbourhood

JP Infra, a Mumbai based real estate major's social initiative #Know Your Neighbour saw an overwhelming response from people at large. The initiative aimed at the much ignored issue of solitude living of the urban class. For the first time, a real estate developer has attempted to bring all its customers together to celebrate the essence of friendship and communal living. 

As a part of the initiative, Friendship day token with a thoughtfully crafted letter was sent to customers from their neighbouring members. The group arranged the initiative such that the soon to be neighbours got an opportunity to know their neighbours and in return elevate their bond to friendship. 

The initiative went beyond just the customer base to bring the society at large together. With radio campaigns being run across the stations asking Mumbaikars to share their neighbourhood friendship stories, the initiative saw an overwhelming response. The radio channels were buzzing with interesting stories of long lost and new found friendship. The initiate is constantly gaining momentum and turning into a social cause. 
 
When asked Mr. Manoj Asrani, VP Sales & Marketing, about the objective of the drive, he stated,  “In this fast paced city of Mumbai, with the times changing, we hardly have the time to know who is living next door to us. The time has become such that people do not know who their neighbours are. As human beings, we are social and communal in nature. We wanted our customers to feel the essence of communal living and as an effort towards the same, we thought of a way to connect the soon to be neighbours. From sharing a common address to sharing a special bond of friendship."
 
Mr. Shubham Jain - Director JP Infra, added "Home is where you treat your friends like family and family like friends. And we are in the business of making people'e homes. We believe spaces should be developed where you can truly live and explore the essence of life. In sync with our belief and values, we thought of connecting the soon to be neighbours and extending a bond of friendship between them. Know your neighbour is that initiative where we gave our customers an opportunity to know and communicate with their soon to be neighbour and extend this special bond of friendship and camaraderie."
 
Customers were found in a joyous setting and Mr. Mahadik, a proud resident at JP Infra's Unity Towers said, "It was amazing to receive a letter from my soon to be neighbour extending his hand of friendship and wishing the best for me and my family. Our developer, JP Infra went out of the way to get all us neighbours unite and elevate our bond into friendship. This means a lot to us. Mumbai, Its time you know your neighbour."