July 2011 films had the highest Word Of Mouth in 2011: Ormax Study
The WOM rating for a film is an indicator of the film's strength to hold on to the box office post the first weekend. A good box office performance of films with a high WOM rating shows that they have not just benefited from their marketing, but have been strongly backed by the audiences too.
The films which had a 55+ WOM this year are:
7-Jan-11, No One Killed Jessica, WOM: 60
3-Jun-11, Ready, WOM: 67
8-Jul-11, Murder 2, WOM: 60
15-Jul-11, Zindagi Na Milegi Dobara, WOM: 65
Considering the importance of WOM for a film, pre-testing a film can benefit the producers by knowing potential of WOM for their film, thus impacting the marketing and distribution strategies.
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