Jumboking celebrates Republic Day with new tricolour Logo

Jumboking, India's largest chain of vegetarian burgers is celebrating Republic Day with a new version of their brand logo. Dressed subtly in the tricolour, the new logo is young, vibrant and very apt for the Indian origins of the brand.

Dheeraj Gupta, Founder and MD of Jumboking says, “this logo is an extension of our #VocalAboutLocal character and ideology.”

Developed by KS Chax, Chief Creative Officer of Tidal 7, this is yet another spin of the versatile logo of the brand.

Chax says, “the huge advantage of a simple strong logo like the iconic JK Bite is its wide adaptability. A while ago, we had rendered it to communicate that our burgers were ‘100% Touch Free’. Now, as a salute to the nation's Republic Day, Indian's own burger brand wears the tricolour with pride which also dovetails neatly into our new tagline, Burgers Born in India.”