Just Arrived | TV Today Network quitely agrees to weekly TAM ratings!

A solution to the broadcaster-advertiser stand-off seems to be on the anvil after some of India’s top advertisers started pulling out ad spots from TV channels three days ago.

After Adgully reported about Discovery Network which has reverted to weekly ratings,  now in a latest development TV Today Network too in keeping with their commitment is supporting TAM’s weekly reporting system though while most broadcasters are forcing TAM to move to a monthly cycle.

In a statement issued to Adgully, Ashish Bagga, CEO – India Today Group, said ‘It is imperative to have a measurement system for the TV Industry. Especially so, for the broadcasters who rely on advertising income, deliveries are of immense importance. Though the current measurement system may be found wanting on a lot of counts, the broadcasters and advertisers need to patiently work together for everybody’s interest till an alternative currency takes birth. We as a group believe, that everyone is free to take an independent decision and we have decided to maintain status quo on the TAM subscription and regularity of reports.”

The various bodies are working out a mutually acceptable arrangement after facing acute pressure from advertisers, agencies and industry associations like AAAI and ISA. Though countless meetings are going on between broadcasters and advertisers both parties are yet  to reach a settlement.