JWT announces another Sr. level appointment; Picks Bindu Sethi as Chief Strategy Officer India

Bindu brings to the agency a wealth of International and national experience from both the advertising industry and the corporate sector. She was most recently the Asia Pacific Strategy Officer for Grey Worldwide, including Grey India's National Planning Director, where she worked with a wide range of clients - GSK, Honda, Reliance Communication, Britannia and Ferrero. Previously, she worked for Hindustan Unilever Ltd. (Unilever) as General Marketing Manager ' Innovation, on their hair care business in India and Thailand. Prior to that she was National Planning Director for JWT India.

"The Indian market is becoming increasingly complex. Choice has a whole new meaning for the consumer; the strategic challenge is high," says Bindu. "A smart perspective and smarter ideas can unravel the complexity. It is the creative solution that then finally dissolves complexity and resolves the choice preferences of consumers. Joining JWT puts me in a position to take on these marketing challenges."

JWT India has actively invested in new senior talent in recent months to help scale up the level of services provided to current and future clients. JWT hired creative heavyweight Bobby Pawar as its Chief Creative Officer and Managing Partner for India in November. Earlier this year, the agency hired Sanjeev Bhargava as Managing Partner in Delhi and Max Hegerman as head of digital.

"We are moving decisively to build our bench strength, and bringing Bindu into this role is an important part of that strategy," says Colvyn Harris, CEO JWT India. "We are pleased to have Bindu back in the fold. We know from experience that she's a valuable asset, and she's gone on to grow her skills at the national and Asia Pacific level. Now she brings all that experience back to us, and our clients. Bindu's mandate will be to develop and integrate our strategic planning capabilities and help deliver on our vision to be a creative powerhouse as we create the best value proposition for our clients."

"Bindu is extremely talented and I am delighted to have her back on board," said Michael Maedel, President of JWT Asia Pacific. "She brings depth, experience and insight to this critical leadership role. Given India is an increasingly important market for many of our global clients, this appointment is both vital and timely "

Bindu will be supported by Atika Malik and Mythili Chandrasekhar, JWT's Senior VP & Executive Planning Directors, and our EPDs - Pinaki Bhattacharya, Shaziya Khan and Navonil Chatterjee, in the effort to create opportunities for brands, build deep consumer sensitivity, and partner the creative team in the agency's quest for high quality ideas and strong client relationships.

JWT India is one of the leading integrated communications companies specialising in advertising, digital, activation, public relations, direct marketing, design, social and rural communications. It operates through offices in six cities and partners India's best and most admired blue chip clients including Airtel, Aditya Birla Financial Services, Bharti Retail, Pepsico, FritoLay, ITC, Godrej, Hindustan Unilever, GSK Consumer Healthcare, Hero Honda, Sony Vaio, Sony Bravia, Nike, Nestle, Nokia, Levi's, Pizza Hut , UB, Kingfisher, Kellogg's, Tisco, Exide, and Ford among others. JWT works with 26 of the top 100 super brands ranked by Superbrands India, and 9 of the top 25 Most Trusted Brands in India as per the Economic Times Brand Equity Survey. JWT is a WPP company.