JWT India hunts down 8 Cannes Lions!

As the curtains came down on the largest festival of creativity at Cannes, JWT India walked away with the maximum number of Cannes Lions by any Indian agency this year. JWT’s star campaign for Nike-Make Every Yard Count, won Seven Lions, including four Silvers and three Bronze across Cyber, Film, Film Craft and Branded Content. The other campaign that contributed to JWT’s win by winning a Bronze was the work for Godrej Securities-Antique store, Music store and Home, taking the overall Lions tally to eight.

“I am delighted with our performance at Cannes this year. JWT has always chased market leadership for the clients and brands we steward. This comes from brilliant strategy and sparkling creativity which is what our professional standards rests on. With four Silvers and four Bronze, JWT has once again proved that the excellent performance is a testimony to the powerful ideas and brilliant work we put forth for our clients,  their brands and their business, which has received the recognition it deserves,” said Colvyn Harris, CEO JWT South Asia.

Delighted on the win, Senthil Kumar, National Creative Director and the Director of this phenomenal campaign, says "Nike always inspires you to reach for Gold on the playing fields and even in the communication fields. Challenging and motivating you to do better than your best every day. An authentic brand of sport rising from the belief that 'everybody is an athlete' and it was time to celebrate the millions of Cricket Crazy Youth across the country. By putting them at the centre of this campaign, we connected with millions across Social networks and digital media like never before. This is testimony to the fact that Nike MEYC is the first Indian campaign to sweep 07 coveted Cannes Lions at the biggest creative festival. In fact we won the highest honours in categories like Cyber, Branded Content and Film at the Oscars + Olympics of Advertising put together. Congratulations to my awesome team mates: Dhruv, Shri, Anil & Karthik and Dhruv Ghanekar of Wah Wah Music, Editor Priyank Premkumar, Producer Atul and DOP Anup of 1D films. And of course I am looking forward to Direct Many More Nike Films and reach for Gold. Because yesterday was not good enough and Today is not over yet.”

Nike-Make Every Yard Count, received the maximum honours for JWT India, by picking up 1 Silver and 2 Bronze in Cyber Lions, 1 Silver in Film craft, 2 Silvers in Branded Content & Entertainment 1 Bronze in Film Lions. This Nike film is a testament to the dedicated young cricketers of India, the ones who don’t let anything get in their way, the ones who don’t care if they play in the gully or in the stadiums. The campaign received over 225,000 images from young players across the country and more than 100 photographers who travelled the length and breadth of India to shoot young cricketers playing the sport.

Avinash Pant, Marketing Director, Nike India Pvt. Ltd. said, “At Nike, we understand that the cricket culture of this nation is not confined to Team India and its players. It includes the millions of young cricketers who strive every day to be amongst the best tomorrow. This film is the dedication to each and every one of those young cricketers who relentlessly chase their dreams. Our heartiest congratulations to the entire team at JWT; we are delighted that Nike’s ‘Make Every Yard Count’ campaign has won seven Lions at Cannes.”

The work for Godrej Security Solutions that won the Bronze in Press Lions displays the super-efficient security systems by Godrej in different set ups of Home, an Antique Store and a Music store.