JWT India's 'Parallel Journey' shines at Adfest 2014

JWT India’s star campaign for 2013 - Nike Parallel Journeys once again shone at Adfest 2014 by winning 4 metals, including 2 Golds and 2 Silvers, taking the overall tally of awards for this campaign to 28, across National and International creative festivals.  JWT's campaign, Health Capital for Rotract Club, Mumbai won a Bronze in the Direct Roots category.

Avinash Pant, Marketing Director, Nike India Pvt. Ltd. said, “Nike’s “Parallel Journeys” campaign celebrates the millions of young cricket athletes in India who relentlessly pursue perfection in the sport, no matter where they are or on what field they play. Nike is happy and proud to win yet another prestigious award, this recognition only motivates us to do more such inspiring work for the youth in India”.

The campaign picked up a Gold each for Film Lotus and Lotus Root and 2 Silvers for Film Craft-Sound Design and Editing. JWT also won a Bronze for its campaign, Health Capital for Rotract Club of Mumbai besides being listed as a Finalist for Lotus Root Film Craft for Nike Parallel Journeys and KitKat Break Free campaign in the Press campaign category.

"India is a journey you can't complete in one lifetime and Nike sets out to capture a million parallel journeys across the length and breadth of India and wins the highest merit in the world. Nike Parallel Journeys has made both Nike and JWT India proud, by winning the highest honors in Film & Film Craft categories across all the international creative festivals”, says Senthil Kumar, National Creative Director, JWT India.

Nike Parallel Journeys also won the most awarded film at Spikes Asia Awards 2013 by winning seven awards including two Gold Spikes across film & Film Craft categories.

“Nike Parallel Journeys is an iconic campaign for JWT India and it is indeed a matter of great pride and joy for us to win so many awards for this brilliant piece of creativity. Recognition in the Gunn report recently - JWT's India ranking and picking up 5 awards for Parallel Journeys is excellent testimony of our creativity and a powerful idea. All this we attribute in equal measure to our clients who enable this”, said Colvyn Harris, CEO JWT South Asia.

The film also won a Cannes Lion award in 2013 along with a long list of Film & Film Craft awards at Clio Awards and Goafest 2013. The film was directed by Abhinay Deo and produced by RDP Films in Mumbai. The music was crafted by Dhruv Ghanekar of Wah Wah Music along with Ustaad Taufiq Qureshi for Vocal percussion.