JWT Mindset strikes Gold at Adex Awards

JWT Mindset struck gold at the Adex Awards 2012 sweeping 15 awards for advertising excellence, which include 9 Golds and 6 Silvers. JWT Mindset also bagged Copywriter of the Year and Art Director of the Year trophies. These awards recognize the outstanding work done by JWT Mindset for its clients Oakridge International School, for which it won a total of 6 awards, as well as for Airtel, Botanika and Orient Fans.

Adex Awards is an event organized by the Advertising Club Hyderabad, to celebrate the creative excellence in advertising in Andhra Pradesh. This year Adex saw 24 agencies participating with a total of 250 entries, of which 17 agencies won awards across varied categories. The jury comprised of Saurav Chakraborthy, head of digital Cleartrip.com, R Sridhar, CEO Brandcomm, Murali Krishnan (Former Creative Director RKS BBDO) Creative consultant, Chennai, Suresh Babu (Ex O&M Creative Director) Producer, MK Ramesh ex Lintas Creative Director.

Commenting on the awards, Ram Gedela, CEO JWT Mindset said, "Our focus is on creating work that will help our clients meet their business goals. When that work is also recognised by our peers for its creative excellence we find it very heartening. We have the honor of working with some of Hyderabad's leading blue-chip businesses, and this recognition is as much a tribute to their professional capabilities as it is to ours".

JWT Mindset ‘s work for Oakridge International school won them Art Director of the year and Poster Service Silver awards, The agency won the Golds for their work on Airtel, Botanika, Golconda Hotels and Sharmila’s Yoga Studio. The Silvers were picked up for Upper Deck, Biodiversity, besides Oakridge.