Jyoti Malladi appointed as ED & Head of Ipsos ASI, India Business
Jyoti Malladi has been appointed as Executive Director and Head of Ipsos ASI, India business with effect from 3rd November, 2014. She will be based out of Ipsos Mumbai office and will report to Amit Adarkar, Managing Director, Ipsos Research Pvt. Ltd.
Jyoti is a dynamic professional with more than 15 years of rich experience in Market Research. Jyoti will take over from Shubhranshu Das who moves to Head Ipsos MarketQuest India business.
Jyoti Malladi joins Ipsos from Millward Brown where she was working as Client Services Director. She has previously worked with Etisalat DB Telecom, TNS India, IMRB International, NFO-MBL India and B. E. Billimoria & Co.
“Ipsos ASI offers marketers state-of-the-art advertising research, using measures predictive of in-market performance across the various stages of advertising development and implementation. With Jyoti’s extensive experience in brand and communication research, I am sure she will help us grow the Ipsos ASI business in India manifold,” said Adarkar.
“I am delighted to join Ipsos ASI India business which is the largest provider of advertising pre-testing, advertising tracking and brand equity evaluation services in the world. Ipsos ASI offers a full range of advertising research solutions to help clients make the best decisions at all stages of the advertising development process, and to maximize the return on their advertising investment,” said Jyoti Malladi, Executive Director and Head of Ipsos ASI, India business.
“Our commitment is to provide superior insights to advertisers to help in the development, evaluation, and improvement of their advertising efforts and to help clients build stronger brands,” added Malladi.
Jyoti has done MBA – Marketing from Pune University and BE Civil Engineering from Mumbai University.