K Madhavan to head Disney-Star India’s TV business
In an internal memo shared with the employees of Disney-Star India, Uday Shankar confirms the elevation of K Madhavan, previously head of regional entertainment business at Star TV Network, as the head of all TV business across verticals. Madhavan will assume his new role once Sanjay Gupta is relieved of his responsibilities on 27th December and will report to Uday Shankar.
The memo also confirms that Uday Shankar will have direct oversight of OTT platform Hotstar, and the leadership team at Hotstar shall report directly to him. Nitin Bawankule who recently took over the role of head of ad sales will report to K Madhavan for TV business and to Uday Shankar for Hotstar.
As regional head of Star TV Network, Madhavan was looking after operations of Star’s south channels including Tamil, Telugu, Malayalam and Kannada. He has built Asianet as the undisputed leader in the Kerala market with 50 percent market share. The channel is available across more than 100 countries.
Madhavan has a background in banking and corporate finance. He joined Asianet in 1999 and became its MD and CEO in 2000. Madhavan joined Star after it acquired Asianet in 2008. He is a director at the Indian Broadcasting Foundation (IBF) and President of Kerala Television Federation.