K Sriram bids adieu to Mirc Electronics

In May 2011, Mirc Electronics had announced the key changes in its top management. The company had promoted its existing management with newer and additional responsibilities across marketing, sales, services, HR and operations. K Sriram's elevation too was one of key appointments.

Then, Sriram had been entrusted with the new mandate of Vice President, Corporate Strategy, with a focus on creating new opportunities for the organisation, developing strategies to increase sales of existing businesses like mobiles phones and LED lights. He was also most importantly responsible to provide the overall brand direction and communication strategy for Onida.

Prior to this, Sriram was a VP - Marketing, Sales and Services at MIRC Electronics. He has an experience around two years in the company and a total work experience of 17 years. He had earlier worked with Unilever for 15 years across various departments, both in India and abroad, bringing along a rich experience in marketing and strategy