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Kailash Kher and cheered Indian Cricket team like no one else

India’s first Jugalbandi campaign on Twitter,  caught the imagination of the entire nation. provided its  followers an opportunity to applaud the ‘boys in blue’ along with Kailash Kher. Participants cheered for Indian team with their tweets while  Kailash turned those into a song live! The unique activity #JeetegaIndia twitter reached 14 million viewers,trended for 8 hours and garnered over 278 million impressions.

Although India lost the Semi-finals, they played really well and the fans had no reason to complain. From the music composer Sulaiman Merchant to news channels like CNN-IBN, journalists and eminent anchors, everybody cheered for India through #JeetegaIndia. Some really quirky and creative lyrics were shared for the maestro to execute. One of Kailash’s song ‘Toota Toota Ek Parinda’ was turned into ‘Toota Toota Ek Wicket to Aise Toota, Ke phir Judh Na Paya’.

Kailash Kher enjoyed the gig to the hilt, and every song for him was like an anthem pumping the nation with energy and determination. This rare treat which perfectly amalgamated the thrill of an epic encounter, eulogized by one of the best voices in Bollywood made fans on social media go berserk.

In less than five hours, over 17,000 tweets with song requests reached, turning it into a highly successful campaign. In a first time case, a campaign forged such an intense connection between sports and music.

Radio City 91.1
Abhijit Majumder (Managing Editor, Mail Today)
Mohit Yadav IFS (Indian Dilpomat, Squash Player)
Sulaiman Merchant (Popular Indian Music Composer)
Lakme India
Akash Soni (Anchor @ IBN7)
Box Office Detail
Shivam Vij
Kamala Sripada (Journalist @ IBN7)
Shweta Bhattacharya (Broadcast Journalist @ Network18)
Zee TV Middle East
Anchal Vohra (Senior Anchor @ CNN-IBN)
Telugu Filmnagar
Times Now
Mrityunjoy Jha (Journalist @ IBN7)
Sumit Awasti (Deputy Managing Editor @ IBN7)


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