Kajal Sinha joins Social Frontier as President & Co-founder
Growth Story-promoted Social Frontier (SF), the MarTech company pioneering data-driven marketing solutions, has appointed Kajal Sinha as President and Co-Founder. With over a decade of experience, Sinha has joined the venture to drive growth, which is the next generation cross channel advertising platform for agencies, brands and marketers.
Prior to this Sinha was the Founder and Head of Media Conversion, an ad-tech platform, and has been associated with several established entities such as The Times of India, Yatra.com, and Vdopia. She has also been acknowledged as the Women Entrepreneur of the Year 2018 by CEO magazine.
Welcoming Sinha on board, Abdulla Basha, Co-founder, Social Frontier, said, “Kajal’s rich experience in the digital domain and across channels will be an asset to help SF achieve rapid scale. Her support and insight will enable us to achieve new milestones and establish a wider reach in the industry. She is a growth enabler and will bring her expertise to the SF bandwagon thus catapulting the venture’s portfolio to greater heights.”
On her new role, Kajal Sinha, President and Co-Founder, Social Frontier, said, “The digital media ecosystem is evolving rapidly and to counter this, businesses are adapting tools/ technologies and trying to solve problems vertically. Social Frontier’s approach, using cutting-edge technologies with modern tools such as ML/AI, driven by data science methodologies, has redefined digital marketing success for many businesses. I am excited at the opportunity and look forward to working with the team.”
Promoted by Growth Story, K Ganesh’s entrepreneurship platform, Social Frontier is a ROI-driven expert specialising in cross-channel digital marketing integration. The start-up provides its customers an amalgamation of marketing automation and optimisation. At its core, this tech-based platform is designed and tuned to generate better results working with multiple ad channels along with Analytics channels in real-time.
Social Frontier recently launched Kintegra Labs, a social media marketing intelligence tool that uses artificial intelligence and self-learning to help monitor a brand’s performance. Kintegra is targeted at agencies, brands, and enthusiastic digital marketers aiming for the best ROI from their ad spend across search and social channels. Social Frontier is paving the way for innovation across all marketing channels to maximise the ROI.