Kalyan Jewellers celebrates India’s passion for football

Kalyan Jewellers, one of India’s largest and most-trusted jewellery companies, has today announced the launch of its football-themed jewellery – Es Vida. With the football World Cup around the corner, the all-new limited edition jewellery designs of Es Vida pays tribute to the country’s vibrant football culture.

Es Vida, is a Spanish phrase which means ‘It’s Life’ – which is exactly what football is to its millions of supporters. This set of gender-neutral platinum and rose gold jewellery from Kalyan Jewellers provide fans with an opportunity to valiantly display their passion for the game.

Talking about this unique football memorabilia,  Ramesh Kalyanaraman, Executive Director – Kalyan Jewellers said, “We are delighted to introduce Es Vida to the passionate and enthusiastic football community in India and the Middle East. We believe that these all-new soccer-inspired designs will be something that the footballing community would love to wear and flaunt, as they celebrate this game season. In a brand first, we have associated with India’s football icons for the Es Vida campaign, and we hope that fan’s for whom football is life, will embrace Es Vida,” he added.

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The brand campaign for Es Vida features youth icons Harmanjot Singh Khabra and Nganbam Sweety Devi, both players representing India’s National Football Team. Coming together for the first time, Harmanjot Singh Khabra and Nganbam Sweety Devi speak about what football means to them. They advocating that one should #WearYourPassion– and is featured wearing the Es Vida range of gender neutral jewellery from Kalyan Jewellers.

Football fans can now wear their passion as they cheer their favourite football teams and sporting icons - Es Vida designs are available at select showrooms in India, Qatar, United Arab Emirates, Oman and Kuwait and are priced from INR. 45,000 onwards.