Kalyan Jewellers launches its Onam 2022 Digital Campaign
KalyanJewellers, one of the India’s largest and most-trusted jewelery brands, commemorates the auspicious occasion of Onam with its unique campaign ad film featuring brand ambassadors WamiqaGabbi and Manju Warrier. The duo comes together for the first time in the digital ad film released by Kaylan Jewellers across their social media properties. The unique film exhibits the emotion of ‘Togetherness’, celebrating the sisterhood and eternal bond shared between sistersthrough the storyline showcasing the Onam festivities, while highlighting the brand’s exquisite range of jewellery from the temple jewellery collection – Nimah and Muhurat Bridal Collection.
Onam, which marks the beginning of a new year is celebrated in the state of Kerala with huge fanfare. Marking this auspicious occasion, the latest digital ad film by KalyanJewellers encapsulates the various customs and rituals followed, highlighting that these traditional practices are something that the millennials continue to honour and upkeep.
The 60-second digital ad film showcases the symbolic role that jewellery plays in Onam celebrations, while taking inspiration from the cultural nuances and regional ethos of Kerala. Playing on the nostalgia factor, the ad sequence shot in a beautiful tharavadgiving audiences a glimpse into the Kerala’s authenticity. This is the first time WamiqaGabbi and Manju Warrier are sharing screen space, portraying the eternal bond shared by two sisters, sharing uncanny resemblance with one another. They are seen wearing Kasavu sarees with gold borders, wherein Manju Warrier, who plays the elder sister is seen gifting her younger sibling – WamiqaGabbi a magnificent yellow gold choker piece with dangling bunches of pearls from KalyanJewellers. The digital film ends with both sisters stepping into the vatilpatti, where they are seen decorating pookalam.
As part of the festive offers, the jewellery brand has announced up to Rs. 10,000 off on every Rs. 1 lakh purchase of diamond jewellery*. Adding further delight to the customers’ festive jewellery purchases, KalyanJewellers has announced up to Rs. 300 off per gram on making charges, starting from 3% onwards*. The jewellery brand has also announced that it will be offering Rs. 50 more per gram above market price on Old Gold Exchange*. Customers can avail the exciting range of offers from KalyanJewellers’ showrooms across India. The one-of-its-kind offer is valid until 30th September 2022.
KalyanJewellers’ showrooms house popular brands for its patrons, such asMuhurat, the bridal jewellery line curated from across India, along with exclusive sections featuring collections such as Tejasvi (Polkijewellery), Mudhra (handcrafted antique jewellery), Nimah (Temple jewellery) and Glo (dancing diamonds). Other sections at the showroom include Ziah (Solitaire-like diamond jewellery), Anokhi (uncut diamonds), Apoorva (diamonds for special occasions), Antara (wedding diamonds), Hera (daily wear diamonds) and Rang (precious stones jewellery). KalyanJewellersdraws from its portfolio of over one lakh contemporary and traditional designs and will offer selections for everyday as well as bridal wear and festive occasions.