Kamal Basu to head Marketing at Volkswagen

The new year has kick started with industry moves. This time its Kamal Basu. He was the marketing head of Skoda Auto India​ and has now joined German​ automobile company "Volkswagen" at the same designation. ​Industry sources confirmed the news with us.

​Basu has been with Skoda India since 2011 and was looking after Product Marketing, MARCOM, Online Lead Management, Dealer Marketing, Social & Digital Media & CRM​. Prior to that he was CEO with Saatchi & Saatchi for four years and was the Executive Vice President in the same organization for seven years. ​​He has also worked with Ogilvy & Mather and Rediffusion Y&R.

​Basu has completed his Marketing Management from Jamnalal Bajaj Institute of Management Studies.​

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