Kamal Basu to head Marketing at Volkswagen
The new year has kick started with industry moves. This time its Kamal Basu. He was the marketing head of Skoda Auto India and has now joined German automobile company "Volkswagen" at the same designation. Industry sources confirmed the news with us.
Basu has been with Skoda India since 2011 and was looking after Product Marketing, MARCOM, Online Lead Management, Dealer Marketing, Social & Digital Media & CRM. Prior to that he was CEO with Saatchi & Saatchi for four years and was the Executive Vice President in the same organization for seven years. He has also worked with Ogilvy & Mather and Rediffusion Y&R.
Basu has completed his Marketing Management from Jamnalal Bajaj Institute of Management Studies.
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