KamaSutra asks 'What's your quarantine skill?' in digital campaign

KamaSutra Deodorants released a new video - ‘Fresh Every Day’, to create the same, we used a format that's growing in popularity amongst the youth on TikTok. The video displays the importance of staying fresh while honing the spark that resides within each one of us, even in these trying times.

The video was conceptualised to put a spin positive spin in these trying times. It uses freshness, in this case, the deodorant as the medium to cultivate the thought.

As the lockdown was implemented, consumers went straight to picking up new skills to keep themselves occupied. A month in, and everyone saw a dip in the enthusiasm. Basis this consumer insight, the brand created a fun film that conveys how the KS Spark deodorants are enablers to igniting hidden talents.

Through this video, the brand encouraged its consumers to stay on top of their game every day. It tracked the lives of 4 young men who are lethargic and out of ideas with their practice but turn to a fresh side the moment they wear the deodorant.

The film was shot using only phones in a staggering time of 48 hours. Follow the lives of these men and how they used KS deodorant as an agent of freshness that ushered in the creative ideas within them. The video was released via KS Deos (Instagram and TikTok).


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