Kamdhenu Paints Launches Digital Campaign #ChhupaoNahinSudhaaro

Kamdhenu Paints, one of India’s leading full-scale decorative paint company has launched a month long digital campaign titled  #ChhupaoNahinSudhaaro to encourage its customers, dealers and distributors to come out and vote this election. Through this campaign, Kamdhenu Paints intends to motivate people to exercise their right to vote and send the right candidate to the Parliament who can bring about the change they want to see. The campaign is now live on Kamdhenu Paints’ digital platforms like Facebook, lnstagram, Twitter & LinkedIn.

India’s general elections which began in early April will continue till 19th May. Some 900 million Indians are eligible to vote in India but 280 million opted not to vote in the last general election. This shows Indian voters take their right to vote for granted and in the process miss their chance to choose a candidate who can address real issues they face.

The insight of the campaign is that, as human beings, we all have a tendency to hide real issues behind façade and on the front show a beautiful picture of an ideal state we wish to create. This however does not put an end to our woes, and one should therefore must take the most important step in addressing the issue.

This thought provoking idea is encapsulated through a digital video and series of digital images that underscores the need to vote this election as the most important step towards addressing real issues like famine, unemployment, injustice, discrimination, slow economic growth etc. The video draws a parallel between a corrupt politician and his cronies hiding the city dirt behind a giant banner of the leader and a common man hiding stains on the walls of his home with photo frames. This video highlights that both common man and politicians need to address real issues just like Kamdhenu Paints which personifies a character that believes in #ChhupaoNahinSudhaaro to give elegant and decorative looks to wall with perfect finish that people desire.

Commenting on the campaign, Saurabh Agarwal, Director, Kamdhenu Paints said, “We are extremely pleased to roll out this campaign which focuses on building conviction among masses with regards to the power of their vote. We at Kamdhenu Paints help our customers realize their dreams of owning a perfect home by addressing marks and stains on the wall with paints that offer perfect finish. Our current campaign is about telling the customer that the right time to sort out real issues be it related to your dream home or country is now and just take that important step to address them.”