Kangana Ranaut’s Lock Upp breaks the record with 200 MN views on OTT
The buzz around India’s first homegrown reality show, Lock Upp: Badass Jail, Atyachaari Khel has quite literally taken the internet by storm. Starting with the record-breaking 15 million views in just 48 hours, followed by 100 million views in 19 days of its launch, the show has now successfully crossed 200 million views becoming one of the highest watched reality shows in the OTT space. Known as a frontrunner in content innovation, MX Player has joined the league of captive reality shows with this ground-breaking homegrown concept, Lock Upp.
Here are the details on why and how the show garnered 200 million views:
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Sr no. |
Details |
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1 |
Lockupp is doing 3x engagement of any other Reality TV Show ever streamed on MX Player |
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2 |
Lockupp has become the most interactive show on MX Player with 53 Mn + likes and 6 Mn + comments |
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3 |
Munawar Faruqui is the most mentioned contestant in the comment section. He's been mentioned more than 1 lakh times. |
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4 |
We see a 30% spike in the number of comments and likes when Karan Kundra enters into the Lock Upp |
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5 |
Female users are contributing 113% higher engagement per user than a male user |
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6 |
25% of the total watch time contribution is during midnight (11 pm -1 am) |
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7 |
Female users are streaming the show during the afternoon (12 pm - 3 pm) however the male users are streaming between 11 pm to 1 am |
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8 |
Metro users have 23% higher engagement per user than non-metro users |
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9 |
The show has PAN India appeal, users are watching for more than 1.5 hours from cities such as Delhi, Hyderabad, Mumbai, Bengaluru, Dehradun, and Surat. |
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10 |
Kangana Ranaut is the most appealing show host compared to any other host for a reality show as per user comments received. |
Watch Lock Upp 24x7 on MX Player & ALTBalaji.
Stay tuned to MX Player & ALTBalaji for more updates on the show.
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