Kansai Nerolac partners with RCB for unique theme-based photowalk
Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India launched their new offering, ‘Colour Trails Wall Designs’ with star players from the Royal Challengers Bangalore (RCB) team. The event witnessed Mr. Peeyush Bachlaus, General Manager Marketing, Decorative Paints, Kansai Nerolac Paints Limited launch the designs along with RCB players Captain Virat Kohli, Umesh Yadav, Yuzvendra Chahal, Dale Steyn and Tim Southee. Kansai Nerolac Paints is a team sponsor for Royal Challengers Bangalore (RCB).
‘Colour Trails Wall Designs’ by Kansai Nerolac is a unique theme-based photowalk initiative wherein each wall design is inspired by images clicked by photography enthusiasts across different places in India. These inspirations are then converted into wall designs for the home. This edition of wall designs takes inspirations from cities like Delhi (Rustic yet modern), Jaipur (Hawa Mahal), Kolkata (festivities and culture) and Mumbai (eclectic streets) to name a few.
Speaking on the launch, Mr. Peeyush Bachlaus, General Manager Marketing, Decorative Paints, Kansai Nerolac Paints Limited said, “At Nerolac, we constantly work towards creating experiences that transform, inspire and touch lives. The idea behind Colour Trails Wall Designs is to offer our customers an opportunity using inspiration from all round us to personalize their home space. We have taken the photography route to bring alive one’s inspiration in the form of these wall designs and each design has a unique story to tell. It also makes a great gift for loved ones, to mark occasions and experiences shared together. We are happy to have launched this initiative with Royal Challengers Bangalore.”
Mr. Sanjeev Churiwala, Chairman of Royal Challengers Bangalore commented, “We are delighted to launch the Colour Trails Wall Designs initiative by Kansai Nerolac Paints Limited. As cricketers, the team is always travelling to new places, meeting new people and experiencing new cultures. This property is a perfect medium for them and others to bring to life their experiences in their homes.”
So far, 70 such Colour Trails have been organized by Kansai Nerolac across different parts of the country, connecting more than 1000 customers on ground and over 10 million users across social media platforms.