Kansai Nerolac ties-up with Flipkart for festive season

Kansai Nerolac Paints Ltd., a paint company, has announced its strategic marketing tie-up with Flipkart ahead of the festive season. As an associate paint partner, Nerolac now offers its professional painting services and products in the exterior and interior emulsion category. Titled ‘Breathtaking Walls: Incredible Offers’ this collaboration allows users to choose from a wide array of exquisite interior paint products such as Impressions HD, Impressions Ideaz and exterior product Excel along with professional painting services.

Nerolac has been the forerunner in the Indian paint industry by constant innovation in the product category through High-Definition & NO VOC Paints. Another revolution includes their retail initiatives such as Impressions Style Zones, Colour Stylers and Colour Lounge. This immense curiosity to address consumer needs has now steered in them tying up with one of biggest market leader in the ecommerce space.

By logging on to www.flipkart.com/nerolac consumers can now avail hassle free painting services and product selection at their fingertips. The interactive consumer interface allows one to browse through a gallery of wall finishes, designer textures, product benefits, videos and customer testimonials before making the purchase. Nerolac is also offering irresistible offers and spectacular deals with upto Rs. 10,000 discount throughout this three month long association. The offers also include the consumers receiving a kit with a collection to build inspirational home makeover.

Yatnesh Pandey, Chief Marketing Manager, Kansai Nerolac Paints Ltd said, “E-commerce has been re-defining consumer’s spending and consumption patterns over the past few years. Paint as a category has evolved and is gaining the much needed recognition in the ecommerce space. Nerolac association with Flipkart is to provide convenience to customers seeking a home make-over this festive season at their fingertips. We look forward to enhance every customer’s online shopping experience through our breath-taking offers, products and services”.
Flipkart is currently running promotions for the same across ATL (TV &Print) and Digital platforms.

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