banner image banner image
 

Karan Johar adds bold new flavours to our cuppa Koffee

Unabated and utterly unafraid – Koffee with Karan is back for its 6th season. The longest running chat show on Indian television sets new benchmarks with every new season creating unprecedented buzz and aggregating premium consumers across TV and digital.

This year, Karan will bring unique celebrity pairings and unravel different facets of these superstars that promise to be fresh and endearing. The crowd favourite Rapid Fire will be even more fiery with tougher questions. And, finally, fans will see a brand-new gaming section that’ll bring out the crazy competitive side of even the most zen celebs.

Koffee with Karan season 6 premieres this Sunday at 9PM with a stellar showcase of girl power featuring Deepika Padukone and Alia Bhatt. The leading ladies with the biggest box office blockbusters get candid with Karan on success, marriage and even address “the elephant” in the room. As the season continues, see Akshay Kumar go toe-to-toe with Ranveer Singh, the endearing father-daughter duo Saif and Sara Ali Khan, sibling stories of Arjun and Janhvi Kapoor to name a few, making the wait for the new season absolutely worth the while.

Karan Johar, the ultimate host, masterfully cajoles the biggest superstars into revealing their real selves. The marketing campaign for this season in the ‘unafraid boy’ film captures in essence why this show has been successful for so long - Karan asking all the wrong questions and audience loving the answers. 

Over the last 6 seasons, Koffee with Karan has established a loyal fan base. This season, Star World will endeavour to give those fans a more immersive experience to engage and express their love for the show. In a first for a TV show in India, fans will be able to pose with the iconic Koffee Mug using hand-tracking AR technology on Facebook. Not only this, fans will also get a chance to pose with their favourite celebrities. The most die-hard fans, will get a once-in-a-lifetime opportunity to be on the hot seat and field Rapid Fire questions from Karan through a Facebook camera innovation and can capture this experience on social media.

Koffee with Karan season 6 together with Google Home, driven by Audi, powered by Idea 4G, lifestyle parter Jaquar Group, special parter Oppo F9 Pro and beauty parter L’Oreal Paris.

Koffee with Karan starts this Sunday at 9PM on Star World and Hotstar and even earlier for Hotstar Premium subscribers.

 

Entertainment
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Entertainment