Karan Johar's Dharma Productions & Netflix exclusive deal ends after 2 yrs
Bollywood Filmmaker Karan Johar's Dharma Productions and streaming giant Netflix have parted their ways after their two years exclusive content deal signed in September 2019 whereby Johar’s digital content studio Dharmatic Entertainment was to supply all its content – fiction and non-fiction series and films – only to the California-based streaming giant, according to the reports.
With this ending of the deal, Johar can now freely work with other streaming platforms and supply his content.
As per the reports, Dharmatic and Netflix will continue to work on the projects that were already signed which include the upcoming season of its Fabulous Lives of Bollywood Wives and few more.
SCREENXX Awards 2021 - Digital Video Content and OTT Platform, Last Date for nomination extended - Thursday, September 23, 2021 - ENTRIES OPEN
This maybe an ending to Johar and Netflix's collaboration but is a big news for all the OTT platforms as Dharma's content can now be leveraged by other OTTs that are looking to add more Indian content on their platforms.
According to the media reports, Netflix has already invested Rs 3,000 crore in India over the last two years and the company's CEO, Reed Hastings noted in its latest comment that India as a market is a priority for the company.