Karan Kumar joins DLF as SVP and Chief Marketing Officer

Karan Kumar has joined real estate developer DLF as Senior Vice President and Chief Marketing Officer. He was previously associated with FabIndia as Chief Brand and Marketing Officer for three years.

With more than 18 years of experience, Kumar is a widely recognized for his strategic approach to brand marketing, performance measurement and category management.

Before he joined FabIndia, he spent more than 15 years as ITC where held the role of Head of Marketing, Ecommerce, Portfolio Strategy, Digital Experiences in Retail before he quit in January 2017.

In 2015, Kumar co-authored a research paper ‘Shedding the Chastity Belt’, highlighting attitudes towards women in Indian marketing and advertising. The paper was short-listed for presentation at ESOMAR Asia Pacific Conference in Singapore, where is subsequently went on to win the “Best Presentation” award. He has also been an active role on discussions relating to “Responsible Marketing to Children”.