Karl Gomes quits Reduffusion Y&R as national creative director

Having been with the agency for one year now, Karl Gomes has decided to call it a day at Rediffusion Y&R. Gomes has been contributing as the national creative director for the agency. Gomes handled the media campaigns and oversaw operations from the stage of conceptualization to execution.

Gomes has been in the industry for near about 13 years now and has spent 10 of those in the digital space. After several freelancing assignments, he was appointed design head at Digital Branding Solutons ' a business unit initiated by Mudra Group.

Gomes was one of the key members to establish Tribal DDB ' another Mudra venture that was dedicated to providing solutions for digital media. Gomes moved up the ladder and occupied the office as national creative director at the agency.

He moved on to Arc Worldwide ' the marketing arm of Leo Burnett ' in 2007 and brought fame to the agency, and himself, with the Luxor Highlighters campaign for which he walked away with a bronze at Cyber Lion held at Cannes in 2008.

During his time at Tribal DDB, Gomes was celebrated for his work towards TimesJobs.com, LIC and MTV. He carried out a banner ad campaign for TimesJobs.com that saw him win gold and bronze at Advertising Agencies Association of India (AAAI) Awards at Goldfest 2006 and silver at Asia Pacific Adfest 2006 in Thailand among several other awards. His work on a website created for LIC and an online campaign for MTV India on World AIDS Day gathered accolades aplenty and won him many Webby Awards.

The story of his immense accomplishments does not end here. He was roped in as a jury member at the Cannes International Advertising Awards in 2008 and acted as a jury member for Cyber Lotus at Adfest in 2009.

Through his corporate stint thus far, Gomes has worked on clients like ICICI InfoTech, ICICI Prudential, UTI, Interlabels, Systime Computers, Datamatics Group, Paco Rabanne, Hugo Boss, Carolina Herrera, MphasiS Group, Castrol, Wipro Infotech, Godrej Furniture & Interiors group and many others. It is believed that Gomes will be taking a break from the usual corporate practices for a while and shall be exploring avenues in days to come.


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