Karnataka wakes up to Football on the back of home team addition

Hero ISL Season 4 witnessed a spectacular opening across the country with impressive in-stadia attendance and remarkable television viewership. Karnataka, in particular, has shown a notable increase in viewers tuning in to watch the matches, as home team Bengaluru FC made its debut in the league this season. The league recorded an unprecedented 215% surge in average impressions in Karnataka compared to Season 3.

In its first ever season as part of the Hero Indian Super League, Bengaluru FC, Karnataka’s most celebrated and most talked about club finally got its due share of viewership. Since the start of the of the season in November, the viewership in Karnataka for football has increased up to 3 times as compared to previous years on the back of Bengaluru FC competing successfully in the Hero ISL and sitting on top of the league table at halfway stage.

A Star India spokesperson said, “It is thrilling to see how Karnataka has been responding to the Hero Indian Super League season 4 after the entry of home team Bengaluru FC into the league this year. The team has been delivering a striking performance and has emerged as one of the frontrunners this season. There is a growing interest for football in Karnataka and we are confident that Karnataka football fans will continue to show this rousing support for their favourite team for the rest of the league.”

1st 45 Matches*   

Season 3 -1st Oct - 22nd Nov '16   

Season 4 - 17th Nov '17 - 12th Jan '18

Up to Week 9

BARC 2 + U + R**

1st 45 matches

Avg Imp in 000s

 

Cumm Reach in 000s

BARC Market

Season 4

Season 3

 

Season 4

Season 3

Karnataka

64.6

20.5

 

23977

8837

Bangalore

15.8

6.2

 

3305

1543

Rest of Karnataka

48.8

14.3

 

20672

7294

*Only Live Matches, Pre Post shows excluded.

**Source: BARC 2+U+R; Data up to Friday, 12th January 2018

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