Katrina brings some exciting news about free stickers on LINE'
LINE, free call and messaging app, is now running its latest TVC talking about 1,500 paid stickers being given away for FREE to all LINE users in India. The popular messaging app is celebrating 400 million users download worldwide.
The peppy multi-mood film opens with Katrina, donning the look of a sharp newsreader, announcing the top story for the day on LINE – over 1,500 free stickers. This cuts to an emotional scene from a daily soap setting, the very typical SAAS-BAHU shot where she seems overwhelmed talking to her mother-in-law who is at first skeptical as to what Katrina wants to share. On hearing the news her mother-in-law seems absolutely ecstatic.
The commercial ends on a very perky note with Katrina performing on a Bollywood dance tune that lingers on. In an ultra-glam look Katrina closes the shot with a quick message urging viewers to get on LINE and use their favorite stickers.
This new TVC is LINE’s attempt to talk about the cutesy emoticons that come in various avatars have made a significant contribution to LINE’s popularity with the youth in several parts of the world including India.
TVC Details:
Production house: Keroscene Films
Language: Hindi and English
Duration: 30 seconds
Creative Agency: Hakuhodo Percept
TVC goes on air: May 01, 2014
The TVC is now LIVE for a quick look.
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