Katrina Kaif unleashes her 'Ree' in a frenetic new campaign by Reebok
Reebok’s launches its latest brand campaign titled ‘She Got Ree’ featuring brand ambassador Katrina Kaif. The ad film is a celebration of fitness and depicts the myriad ways in which you can harness your energy and enjoy being fit no matter where you are.
Conceptualised by Wunderman Thompson, the film is set to the backdrop of catchy music and impactful lyrics, with Katrina unleashing her energy in a free-spirited routine that’s a combination of running, spinning, flexing, dancing and boxing.
Speaking to Adgully, Sunil Gupta, Brand Director, Reebok India said, “the brief was straightforward – talk to the women in our target group and motivate more of them to take to fitness, in whatever form they may choose.”
“Through product innovations like the Pure Move Bra and the ‘Meet You There’ collection, or campaigns such as She Got Ree and It’s a Man’s World, Reebok continues to inspire women to find their personal expression of fitness. We have had a very positive response and have seen an upside in the women’s share of business with some of our top doors seeing ~ 30% sales coming from the women’s collection.”
“I’m thrilled to be associated with a brand like Reebok that has always strived to inspire people to be the fittest versions of themselves. The ‘She Got Ree’ campaign only furthers this belief by encouraging everyone to find their ‘Ree’ which is the joy and spirit of being fit” said Katrina.