Katrina Kaif unveils Gitanjali Group's new Ecommerce initiative

Katrina Kaif, Bollywood superstar and brand ambassador for iconic diamond jewellery brand, Nakshatra, today unveiled Gitanjalishop.com, the latest innovative step taken by Gitanjali Group, the world's largest branded jewellery manufacturer-retailer.

The portal was launched at a special event held at Kingdom of Dreams, Gurgaon where Katrina inaugurated the website with the launch of Nakshatra jewellery through Gitanjalishop.com.

The new premium portal brings all brands of the Group onto a single platform offering consumers a much wider choice of India's leading jewellery brands at a single point.

Over 2000 designs and 25 brands spreading across diamond jewellery, fashion jewellery, gold jewellery, international watches, gold coins and spiritual artifacts will be available on Gitanjalishop.com.

The new site also goes far beyond offering wider choice and the convenience of online purchases, to significantly enhance the jewllery buying experience for consumers. Some of its features include offering multiple images of same product, detailed description of each product, female model shots wearing jewellery, images of guarantee cards along with the products, option to pay for your product on EMI etc.

Mehul Choksi, Chairman and Managing Director, Gitanjali Group, says, “We have always strived to offer consumers new and innovative retail solutions to enhance ease and convenience. Many of our newer channels use contemporary technology, and in the E-commerce sphere too we have always endeavoured to be at the forefront of change. Gitanjalishop.com is our latest step in that direction."

Speaking about the initiative, COO, Times Internet ,Gautam Sinha, said, We are pleased to bring another leading brand to the online world of ecommerce. Gitanjalishop.com is our latest initiative where we offer wide range of jewelry with the convenience of a click. It will always be our endeavor to make it easier for our customers to buy trusted and quality brandsThe online shop offers range of products at prices ranging from Rs. 1,000 to over Rs 1,10,000.