Kaya Skin Clinic all set to usher 2012 with a brand new identity

Skincare clinics chain Kaya Skin Clinic, announced a complete revamp of its brand identity. This change is in line with a new market positioning and a shift in perceptions that Kaya now seeks to establish, moving from an expert solution provider for skincare problems to a personal guide for total skin care. This rebranding will be rolled out across all Kaya Skin Clinics in India, product packaging and advertising.

As pioneers of skin care in India, Kaya Skin Clinic has been at the forefront of offering transformative, state-of-the art bespoke services to consumers in India. Standing at the forefront of the industry today, Kaya's new look is inspired by insights gained through research and consumer feedback. It reflects the changing expectations and aspirations of the urban Indian woman. This moves the brand closer to what consumers want ' a dermatology-based expert offering science-based solutions, customized to individual needs. The new Kaya is contemporary, inviting and aspirational.

Salt Brand Solutions is the creative agency behind Kaya's creative makeover and Eureka Moment has re-designed its retail identity.

Kaya's re-branded image goes beyond the limits of offering just a product or a service. It creates a new link between itself and the aspirational urban Indian woman, promising a transformation and changing the way the world looks at her.

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