KBC Campaign sweeps 5 Abby's in Goa Adfest!

At the recently concluded Goa Fest, Creative agency for SET and the innovative KBC campaign, Leo Burnett, swept five Abbys riding on the integrated KBC campaign.

The campaign began with the deep insight into the Indian cultural mindset which puts a high premium on knowledge. The campaign thus focused on the fact that any knowledge is useful! This insight was woven into a 360 campaign of television commercials featuring Mr Bachchan, as well in print, OOH and online advertising. The challenge for SET, as well as Leo Burnett, was to create a memorable campaign which would instantly connect KBC with its new destination -Sony.

This season of KBC on Sony brought back the magic of the quiz show format and the quest for knowledge on Indian television. KBC the highest rated show of 2010 captivated audiences and advertisers alike.

The KBC campaign towered over others in reach, creativity, impact and popularity making it one of the finest pieces of creative work in the recent past.