KEI Wires invites fans to #BeatTensionWithKEI

With the much-awaited IPL season finally kicking off, KEI a leading electrical wires& cables company also, a principal sponsor of Rajasthan Royals recently unveiled a new campaign as #BeatTensionWithKEI in association with BC Web Wise to encourage the cricket fans to support their much loved IPL team.

The aim of the campaign is to help fans to overcome all their tensions and enjoy the cricketing action from the comfort of their homes. Also, they are spreading the message that KEI Wires (Har Tension Sahe Chalti Rahe) bear all the tensions of electric shocks and make it long lasting just like the champion players.

In the run up to the 2020 IPL, the brand introduced the association through exciting posts which gave fans a teaser of what to expect. This was followed by a Digital Film in which the players of the Rajasthan Royals named (Robin Uthappa, Varun Aaron and Sanju Samson) shared their secret of dealing with tension. Taking the engagement to the next level, the campaign also featured an AR filter which helped fans show their support for the Rajasthan Royals.

Alok Garg, Vice President, BD and Sales, BC Web Wise said that “Social platforms are where conversations happen intensely at this time and even more so in the current continued restrictions on people coming `physically’ together. And filters in that allow fans to showcase their fandom in a very engaging format helping to drive conversations too in a fun and exciting manner.”

Akshit Diviaj Gupta, Director, KEI Industries Limited said that, ‘Considering the value proposition of IPL & the digital consumption this year, we can surely leverage this opportunity at the fullest through digital activities. I would say, IPL 2020 is one of the biggest impact games for brands and it provides an opportunity to reach out to our cricket enthusiast customer base. Leveraging the opportunity of increased usage of the social media platforms by our multi-language fan base, we have designed a few engagement activities to connect with them. I'm hoping that the IPL season will be a ray of sunshine amid the gloomy days we have been living in & create brand visibility for the upcoming festive season as well.’

Furthermore, the campaign is set to see activities like social media games, interesting contests, exciting wallpapers, positive quotes and a lot more for our audience to beat tension and extend their support for the Rajasthan Royals team. As the matches progress, the campaign will beat tension, one activity at a time.


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