Kellogg's Chocos signs on celebrity mother Juhi Chawla as brand ambassador

Kellogg’s Chocos, the popular kids’ cereal, takes on board the much loved Bollywood actress, Juhi Chawla as its brand ambassador. She will be the face of Kellogg’s Chocos and will star in a new campaign being rolled out by the brand. Speaking on her association, Juhi Chawla, the new brand ambassador of Kellogg’s Chocos says, “Kellogg’s Chocos has been a favourite with my children for a number of years now and it feels great to be associated with a brand that they have been consuming for so long. It gives me a sense of reassurance about my kids’ breakfast as it is made with whole grain. In short, Kellogg’s Chocos provides many roti like qualities for kids.”

Commenting on the new association, Harpreet Singh Tibb, Marketing Director, Kellogg India says, “Our research shows that mothers are always looking for breakfast options that are not only tasty, but also nourishing for thier kids. Kellogg’s Chocos made with whole grain wheat has many roti like qualities, and moms can be assured of a nourishing and yummy breakfast option for their kids. Juhi personifies the Kellogg’s Chocos mother and her connect with mothers of young children is unmatched. There was no doubt in our minds that she should be associated with the brand. We hope that post this campaign, many mothers will say - Paushtik khilao, don’t chhupao! ”