Kellogg’s launches a new variant - Special K Protein & Fibre

Kellogg India has introduced a new nutrient dense ready-to-eat cereal in the market under its Kellogg’s Special K portfolio. The new offering, Kellogg’s Special K Protein & Fibre, is a delicious, cranberry-flavoured ready-to-eat cereal made with whole wheat, with added protein and fibre, making it high in protein and fibre. Also, it is fortified with 8 key essential vitamins and iron thereby making it a deliciously satisfying and a nourishing cereal offering for those who want to kick start their weight management journey. Available in 445gm box, Kellogg’s Special K Protein & Fibre costs INR 199.

Kellogg’s has always championed the importance of eating breakfast every day. The Special K portfolio has become to be known as an ally to consumers who are looking for a nourishing breakfast option without compromising on taste to kick start their weight management journey. Kellogg’s Special K Protein & Fibre, along with skim milk/ curd and fruits/ dry fruits, is a breakfast option for such consumers. “Foods high in protein and fibre help one feel full – thereby may help in reducing hunger pangs. Kellogg’s Special K Protein and Fibre is high in protein and fibre and can be enjoyed with skim milk or curds and fruit.  Regular breakfast consumption along with regular exercise and a balanced diet along with an active lifestyle can help people manage their weight, said Samreedhi Goel, owner of an exercise studio “SIZEWISE” and Consulting Nutritionist for Kellogg’s.

Speaking on the new Kellogg’s Special K Protein & Fibre variant, Sangeeta Pendurkar, Managing Director at Kellogg India Pvt Ltd. said, “Every new offering from the Kellogg’s bowl is to address a specific consumer need. This new breakfast cereal, in particular, presents consumers with a nutritional boost to set the stage for the day ahead. Through the Special K portfolio, we are trying to address a bigger shift in mind set and inculcate the importance of eating a balanced, nutritious meal and not eating less in one’s journey to stay fit.”

Nandita Chalam, Senior Vice President & Executive Creative Director, J Walter Thompson shared the creative thought behind the campaign. “The heart of this campaign is about being in step with today's health conscious women. They are looking for healthier ways to manage their weight rather than diet. And this point is made in our ad by none other than Deepika Padukone - a terrific example of someone who believes in leading a healthy lifestyle by eating well balanced meals including a nourishing breakfast and exercising regularly.”

One can consume Kellogg’s Special K Protein & Fibre with skimmed milk for a classic breakfast feel or mix it with yoghurt to change it up. Add fruits, dry fruits or nuts to the mix for a yummier and balanced meal. For those who avoid dairy, it can be consumed with almond milk and soymilk.

Kellogg’s Special K Protein & Fibre is available at all leading local supermarkets and grocery stores, and on leading ecommerce sites.

Eating a balanced breakfast daily along with regular exercise, balanced diet and an active lifestyle is important for one’s weight management journey. International research has also stated that people who eat breakfast like low-fat Kellogg’s Special K with skim milk and fruit tend to be slimmer than those who don’t eat breakfast.